The festival's preliminary final report estimates 7.4 million visitors in 2026, alongside higher beer and food consumption than in 2025.
Munich's 2026 Oktoberfest drew an estimated 7.4 million visitors over its 16 days through October 4, according to the festival's preliminary final report. That exceeds the 6.5 million counted in 2025 and makes this year's edition the most visited in the event's history, organizers said.
The Oide Wiesn, the festival's historical area, recorded about 447,000 visitors compared with 360,000 a year earlier. Organizers said weekday attendance rose sharply, helped in part by a visitor-management campaign encouraging people to come Monday through Thursday.
Food and drink figures also increased: breweries reported about 6.7 million one-litre Maß servings of festival beer, up 2.7%, while large tent operators reported food consumption up roughly 2–3%. Demand for non-alcoholic beer rose 10.7%, according to the report.
The record turnout was not the only note in the final accounting. Organizers said the festival was overshadowed by a fatal accident involving a ride employee, leaving the attendance milestone alongside a reminder of the risks that can accompany large public events.